The protection that registration lends to your business is important. Let’s recap what benefits you receive, only through registration:
1. Exclusive right to use the trademark across Canada rather than certain areas where you carry on business
2. The additional right to sue others for infringement
3. Extremely strong protection of your trademark after 5 years (so register now!)
4. A definable business asset
5. Easier to license the trademark and control its use
6. Enables easier registration in foreign countries
For more information contact me.