BTM Law Blog

Jeremy Lin, a recent young protege and rising star in the NBA, has gained Lin-stant fame for his amazing skills on the basketball court.  The sudden and viral effects of his debut into the sport has coined the term “Lin-sanity”….

An Ontario pastry chef quickly learned that trademarking her business was the sweetest thing she ever did.  Here is the complete story. Stephanie Pick began operating a pastry store in Toronto in 1998.  She then trademarked her business name, QUEEN…

A recent media article outlines the absolute power of trademark registration in Canada (and a really good reason why you should get one!).  See here for the story. Target Corp. (the US department store) bought the rights to enter into…

The protection that registration lends to your business is important.  Let’s recap what benefits you receive, only through registration: 1. Exclusive right to use the trademark across Canada rather than certain areas where you carry on business 2. The additional…

Molson CANADIAN.  It’s a pretty common name in Canadian beer.  And initially, it wasn’t able to be registered as a trade-mark!  Why not? First and foremost, a trade-mark can not be purely descriptive of the wares which are being sold. …