The BTM Law Blog is where we keep community members up-to-date with the latest information regarding personal injury law, employment law, estate planning, family law, and legal issues relevant to small businesses. We also provide tips that will help you navigate the legal system more efficiently. If you have a question about a legal issue, there is a good chance that you will find your answer somewhere in our blog.
A recent media article outlines the absolute power of trademark registration in Canada (and a really good reason why you should get one!). See here for the story. Target Corp. (the US department store) bought the rights to enter into…
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The protection that registration lends to your business is important. Let's recap what benefits you receive, only through registration: 1. Exclusive right to use the trademark across Canada rather than certain areas where you carry on business 2. The additional…
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Molson CANADIAN. It's a pretty common name in Canadian beer. And initially, it wasn't able to be registered as a trade-mark! Why not? First and foremost, a trade-mark can not be purely descriptive of the wares which are being sold. …
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What makes a good trade-mark? If you were to sneeze, would you reach for a KLEENEX? Chances are that you may not actually be reaching for a KLEENEX but in fact just a regular tissue, perhaps from another brand, like…
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Let's talk about what makes a good trade-mark. An instantly descriptive trade-mark like GREENLAWNZ (for a lawn care business) might sound appealing at first. It will catch the consumer's attention and they should easily be able to identify the wares…
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